Last updated: 29 October 2026
This Privacy Policy explains what personal data we collect on match-denim.com, why we need it, who we share it with and how you can control it. It is prepared in accordance with the Law of Ukraine “On Personal Data Protection” and the EU General Data Protection Regulation (GDPR).
Who is responsible for your data
Data controller: sole proprietor (FOP) Veronika Parkhomenko, who sells clothing under the Match Denim brand (“we”).
For any questions about personal data, write to customers@match-denim.com.
What data we collect
- Order data: first and last name, phone number, email, date of birth (optional, so we can send you a birthday gift), delivery address or branch, order contents, order notes, promo code.
- Account data: email, name, order history and wishlist, if you create an account on the website.
- Newsletter data: email (and optionally name), if you subscribe to news and offers.
- Made to order requests and correspondence: the details you give in website forms or in emails to us.
- Technical data: IP address, device and browser type, language, pages you view, referral source, cookies.
We do not see or store your bank card details. Payment takes place on the secure page of the payment service.
Why we use your data
- to process, take payment for and deliver your order, and to handle exchanges or returns (performance of the sales contract);
- to contact you about your order;
- to issue a fiscal receipt and keep records as required by Ukrainian law (legal obligation);
- to send news, edits and discounts if you have agreed to it (consent you can withdraw at any time);
- to understand how the website works, improve it and show Match Denim ads to people who may be interested (legitimate interest or cookie consent);
- to protect the website from fraud and abuse (legitimate interest).
Who we share data with
We do not sell your data. We share it only with services we need to fulfil your order or run the website, and only to the extent necessary:
- delivery services: Nova Poshta, Ukrposhta, DHL Express (for international shipments);
- payment services: monobank (plata by mono, “Pay in parts”);
- order management and fiscal receipts: KeyCRM, Checkbox;
- email newsletters: Omnisend;
- analytics and advertising: Google (Google Analytics), Meta (Facebook, Instagram);
- hosting and email: the website’s hosting provider, Google Workspace.
Some of these services process data outside Ukraine, including in the EU and the US. They operate under their own privacy policies and apply standard data protection safeguards. We may also disclose data to public authorities where required by law.
Cookies
Cookies are small files that a website stores in your browser. We use:
- necessary cookies: cart, account login, website language and currency, checkout. The store does not work without them;
- analytics cookies: Google Analytics, to see how visitors use the website;
- marketing cookies: Meta Pixel and Omnisend, to measure the performance of ads and emails and show relevant ads.
You can delete or block cookies in your browser settings. You can opt out of personalised ads in Google ad settings and Meta ad preferences.
How long we keep data
- order and receipt data: for the period required by Ukrainian tax and accounting law;
- account data: until you delete your account or ask us to do so;
- newsletter data: until you unsubscribe (every email has an unsubscribe link);
- analytics data: for the period set by the relevant service.
Your rights
Under Article 8 of the Law of Ukraine “On Personal Data Protection” and the GDPR, you have the right to:
- know what data we hold about you and receive a copy;
- correct inaccurate data;
- request deletion of data where there is no legal ground to keep it;
- restrict or object to processing, including for marketing;
- receive your data in a portable format;
- withdraw your consent at any time;
- lodge a complaint with the Ukrainian Parliament Commissioner for Human Rights or the data protection authority of the EU country where you live.
To exercise any of these rights, write to customers@match-denim.com. We will reply within 30 days.
Data security
The website uses a secure HTTPS connection. Only Match Denim staff who need it for their work have access to order data.
Children
The website is not intended for people under 16, and we do not knowingly collect their data. If you believe a child has given us their data, write to us and we will delete it.
Changes to this policy
We may update this Policy. The current version is always available on this page, with the date of the latest changes shown at the top.

